Infinite Athlete / Biocore

Full P&L, with every function reporting to me. I integrated Biocore, then took the company through its sale to Exos in October 2025.

Mark on the sideline at the Caesars Superdome before Super Bowl LIX — On the sideline at the Caesars Superdome, Super Bowl LIX, February 2025. Our systems ran in all 30 NFL stadiums.

What I ran

Full P&L, with Product, Engineering, Legal, Finance, HR, Sales and Business Development, Communications and Marketing, and Biocore reporting to me. I rebuilt go-to-market, FP&A, the product portfolio and decision rights. Integrated AI, computer vision, real-time video and data, biomechanical research, hardware and service operations deployed across all 30 NFL stadiums, and extended and expanded the NFL agreements.

I put Product, Engineering, Legal, Finance, People, Commercial, Communications and biomechanical research on one operating agenda and took the company through its sale.

The sale

Buyer: Exos
Closed: October 2025
My role: Owned transaction preparation, led diligence, co-led negotiation and close, and led the sale.

What it taught me

The greatest value comes from integrating capabilities, not optimizing them in isolation.

Chapters